RAY-BAN STREET EYEWEAR
PRODUCT DESIGN 

Designed to bring Ray-Ban closer to Gen Z through streetwear aesthetics and details inspired by Virgil Abloh. The frames, for optical and sun, combine geometric shapes and bright colors. The lanyard, made of belt and chain, transforms into a purse by attaching to the case, whose shape recalls the sinuousness of Ray-Ban’s letter B. Project born during the Product Design Master at NABA with Essilor Luxottica for the “Luxottica Design Challenge.”

Images: AI-edited 

Client: Essilor Luxottica | NABA

Typology: Product Design

Year: 2021